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0000071242 00000 n 0000071299 00000 n trailer << /Size 19 /Root 1 0 R /Info 5 0 R /ID[] >> startxref 71356 %%EOF La fin des prospectus publicitaires - Le Torchis
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Fermer ce champ de recherche.

La fin des prospectus publicitaires

Leclerc a décidé d’arrêter la distribution des prospectus publicitaires pour ses magasins. Les autres suivront probablement…

Encore une décision stupide sous prétexte de sobriété ou d’affichage pseudo écologique.

En effet, comment connaître les promos de la semaine des magasins environnants depuis son domicile ? Par internet bien sûr. Mais qui va aller consulter une dizaine de sites pour localiser le bon magasin ? De plus, cela aggravera une nouvelle fois la fracture entre générations, entre geeks et tenants du papier. Pour ceux qui consultent les catalogues sur le net, il faut reconnaître que c’est plutôt illisible et de taille réduite. Étudier un catalogue de foire aux vins à l’écran est une véritable épreuve.

La distribution de prospectus assurait un emploi de complément et un revenu supplémentaire à bon nombre de personnes. Qui se soucie de leur sort ?  Après la suppression des caissières, la dématérialisation supprime les distributeurs de prospectus ! Il en est de même des concepteurs et imprimeurs.

C’est facile de nous culpabiliser avec des tonnes de papiers jetés à la poubelle et presque totalement recyclés.

Finalement, il n’y a aucun gain de pouvoir d’achat pour le consommateur, au contraire, il ne sera plus informé des promotions.

Merci M. Leclerc de nous enfumer au quotidien !

Marc Assin

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